Who can help with an SSP platform?
Quick question for the group - has anyone here transitioned from using third-party SSPs to building their own in-house solution? We're a mid-sized media company, and we're paying ridiculous fees to our current SSP provider. Like, we're talking 15-20% of our revenue just disappearing in platform costs. Our CTO thinks we should build our own, but our board is skeptical about the development investment. I'm trying to gather some real-world examples of companies who've actually done this successfully. Did it pay off? How long did development take? And most importantly, did you hire internally or outsource the work?
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We made that exact transition last year and it was absolutely worth it! The upfront investment seemed scary at first, but the ROI has been incredible. We decided to outsource because hiring a full in-house AdTech team would've taken forever and cost way more. We partnered with supply-side platforms https://geomotiv.com/industries/adtech/ssp/ and honestly, best decision we made. Their team had developers who previously worked at major SSPs, so they knew all the pitfalls to avoid. Development took about 6-8 months for the MVP, and we started seeing positive ROI within the first quarter after launch. The fees we're saving alone paid for the entire development cost in less than a year. Plus, now we have full control over our tech stack and can implement custom features our competitors don't have. Happy to jump on a call if you want more details about our experience!