Hey everyone, I’ve been tracking my small online store’s monthly revenue and conversion rate, but sometimes the numbers don’t feel like the full picture. Last month, sales were up, but customer complaints also increased, which surprised me. Do you think these simple metrics really show how a business is performing, or am I missing something bigger?
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I’ve faced the same situation with my startup. For a while, I was only looking at revenue growth and monthly active users, thinking those numbers told the full story. But after diving deeper into engagement metrics and customer feedback, I realized there was a lot I was missing. Setting up a proper KPI dashboard helped me connect the dots. I found this guide on https://usermaven.com/blog/kpi-dashboard really useful because it showed how to track multiple metrics in one place and make sense of them. Now I feel like I understand the business much better.