Are betting apps starting to compete more on experience than odds?
It feels like modern sportsbook platforms care a lot more about design, engagement, and user interaction than they did a few years ago. Some apps almost feel like entertainment ecosystems now. Is this becoming the new standard in the industry?
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Honestly, I think so. The market has become super competitive, so companies are trying to stand out through better UX and engagement tools rather than relying only on promotions. I recently came across this article: https://sbcamericas.com/2024/06/20/soft2bet-thinks-key-to-us-market-is-keeping-users-on-the-app/ — it gives a pretty interesting perspective on where the industry is heading.